Show & Tell

Holding Down the Fort

When the local weekly newspaper in Bend, Oregon found itself between editors, they asked grassrootsPR’s Renée Alexander to step in as Interim Editor for three months. This gave the Source Weekly a bit of breathing room, allowing them to cast a wide net to identify candidates beyond the immediate community. 

During her temporary assignment, Alexander created a cloud-based editorial calendar and article submission system to streamline workflow for the incoming editor, the graphic designer, and reporters, both in-house and remote. She also led weekly editorial meetings, planned content for future issues, assigned and edited stories, wrote news and feature articles, and managed the day-to-day operations of the newsroom. When the new editor was hired, Alexander provided training and support to ensure a smooth transition to new leadership. More than three years later, that editor remains at the helm of the paper, and continues to use the workflow system Alexander created as Interim Editor.

Alexander has also held down the fort for Rainforest Action Network during their search for a new Communications Director, and for Clif Bar & Company during a Communications Associate’s maternity leave and sabbatical.

Show & Tell

Holding Down
the Fort

When the local weekly newspaper in Bend, Oregon found itself between editors, they asked grassrootsPR’s Renée Alexander for help. 

Saving the
Friendship Line

When a suicide prevention warm line for seniors lost its biggest grant, grassrootsPR helped crowd-fund more than $100,000 for the Friendship Line.

Storytelling for
Social Change

As a LightBox Collaborator, grassrootsPR shared stories of global change-makers who were chosen as finalists for the annual $250,000 Lipman Family Prize. 

Lifting Up
LGBTQ Seniors

When Openhouse opened San Francisco’s first LGBTQ-welcoming affordable housing for older adults, grassrootsPR brought senior residents’ stories to life.

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