Show & Tell
When a suicide prevention warm line for seniors lost its biggest grant, grassrootsPR helped crowd-fund more than $100,000 for the Friendship Line. As an integral member of the Institute on Aging’s marketing team, we sprang into action to develop a fundraising plan, launching a successful IndieGoGo campaign with two weeks’ notice.
grassrootsPR co-produced an anchor video for the campaign, wrote content for the website, coordinated video updates, and led a cocktail tour of the Castro as a perk for donors. We also generated media coverage for the campaign in the San Francisco Chronicle and on local television stations.
Holding Down
the Fort
When the local weekly newspaper in Bend, Oregon found itself between editors, they asked grassrootsPR’s Renée Alexander for help.
Saving the
Friendship Line
When a suicide prevention warm line for seniors lost its biggest grant, grassrootsPR helped crowd-fund more than $100,000 for the Friendship Line.
Storytelling for
Social Change
As a LightBox Collaborator, grassrootsPR shared stories of global change-makers who were chosen as finalists for the annual $250,000 Lipman Family Prize.
Lifting Up
LGBTQ Seniors
When Openhouse opened San Francisco’s first LGBTQ-welcoming affordable housing for older adults, grassrootsPR brought senior residents’ stories to life.
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