grassrootsPR has been cultivating community for nearly 20 years. We have generated hundreds of headlines, helped clients crowd-raise hundreds of thousands of dollars, and even pulled off an impromptu parade through the streets of San Francisco.
We partner with non-profits and businesses to produce persuasive marketing and messaging campaigns that achieve their goals without breaking their budgets. We scout out compelling stories to share with key target audiences in written, visual, and audio formats. We think outside the box to provide unexpected solutions to marketing challenges both mundane and maddening.
Let’s grow your community, together.
grassrootsPR has been cultivating community for nearly 20 years. We have generated hundreds of headlines, helped clients crowd-raise hundreds of thousands of dollars, and even pulled off an impromptu parade through the streets of San Francisco.
We partner with non-profits and businesses to produce persuasive marketing and messaging campaigns that achieve their goals without breaking their budgets. We scout out compelling stories to share with key target audiences in written, visual, and audio formats. We think outside the box to provide unexpected solutions to marketing challenges both mundane and maddening.
Let’s grow your community, together.
While “Strategic Communications Consulting” accurately encompasses the work we do, it doesn’t quite convey the myriad of tools and tactics we use to help our clients meet their organizational goals. Every project we undertake is custom-designed to meet the needs of that particular client, capitalizing on their specific strengths and the unique assets they have available.
Our work is rooted in storytelling. We dig deep to surface compelling stories that exemplify your brand, and share them in the format best suited for reaching the right target audience. That might mean self-publishing them on your own blog and social media channels, or pitching them to a local newspaper or lifestyle magazine. Other times, it means corralling a film crew to create a video to support a crowd-funding campaign. Sometimes, it means building a story library that your staff can pull from to develop presentations to potential clients or funders.
If your organization has stories to share, grassrootsPR can bring them to life.
While “Strategic Communications Consulting” accurately encompasses the work we do, it doesn’t quite convey the myriad of tools and tactics we use to help our clients meet their organizational goals. Every project we undertake is custom-designed to meet the needs of that particular client, capitalizing on their specific strengths and the unique assets they have available.
Our work is rooted in storytelling. We dig deep to surface compelling stories that exemplify your brand, and share them in the format best suited for reaching the right target audience. That might mean self-publishing them on your own blog and social media channels, or pitching them to a local newspaper or lifestyle magazine. Other times, it means corralling a film crew to create a video to support a crowd-funding campaign. Sometimes, it means building a story library that your staff can pull from to develop presentations to potential clients or funders.
If your organization has stories to share, grassrootsPR can bring them to life.
Whether you’re looking for a marketing campaign, a messaging platform, a copywriter, or someone to hold down the fort while you look for a new communications director, our engagement will begin with a casual conversation to discuss your goals. If we think we have the skills and experience to help you reach those goals, we will propose a plan to do so. If we think your time and money would be better spent elsewhere, we will attempt to introduce you to someone who better fits your needs.
Some say talk is cheap. In our case, it’s free. Contact us to schedule an initial consultation. We look forward to meeting you.
Whether you’re looking for a marketing campaign, a messaging platform, a copywriter, or someone to hold down the fort while you look for a new communications director, our engagement will begin with a casual conversation to discuss your goals. If we think we have the skills and experience to help you reach those goals, we will propose a plan to do so. If we think your time and money would be better spent elsewhere, we will attempt to introduce you to someone who better fits your needs.
Some say talk is cheap. In our case, it’s free. Contact us to schedule an initial consultation. We look forward to meeting you.
Renee Alexander launched grassrootsPR in 2002, after managing a weekly newspaper and running one of the first online press release distribution services. She built the boutique public relations firm from scratch in Bend, Oregon, helping small businesses and non-profits cultivate community online and IRL. Drawing on her newsroom experience, she generated headlines for clients ranging from breweries to bicycle advocacy organizations. She also used her marketing skills to develop ad campaigns for restaurants, produce community events for good causes, and host branding and messaging workshops for non-profit staff members.
When Alexander moved to San Francisco in 2009, she expanded grassrootsPR’s repertoire, working with a diverse roster of clients including Rainforest Action Network, San Francisco Bicycle Coalition, Clif Bar & Company, Institute on Aging, and 21st Amendment Brewery. She also joined LightBox Collaborative, took up adventure travel, and built a strong portfolio as a freelance journalist.
Today, grassrootsPR is based in San Francisco’s Mission District, where Alexander is busy seeking her next challenging project, planning her next eclipse-chasing adventure, and pitching her next freelance story about food, booze, travel, or culture.
Holding Down
the Fort
When the local weekly newspaper in Bend, Oregon found itself between editors, they reached out to grassrootsPR’s Renée Alexander for help.
Saving the
Friendship Line
When a suicide prevention warm line for seniors lost its biggest grant, grassrootsPR helped crowd-fund more than $100,000 for the Friendship Line.
Storytelling for
Social Change
As a LightBox Collaborator, grassrootsPR shared stories of global change-makers who were chosen as finalists for the annual $250,000 Lipman Family Prize.
Lifting Up
LGBTQ Seniors
When Openhouse opened San Francisco’s first LGBTQ-welcoming affordable housing for older adults, grassrootsPR brought senior residents’ stories to life.
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