grassrootsPR

Marketing for BikeGlow

Get Your Glow On


BikeGlow is a bicycle safety light that wraps around any bicycle frame to make it glow like neon art. The product practically sold itself, and the founder was ready to take the company to the next level.


grassrootsPR teamed up with Surefire Online Marketing to create and execute a strategic marketing plan designed to drive traffic to BikeGlow’s website and convert that traffic to increased sales.


We conducted media outreach to top bicycling blogs and to holiday gift guides in daily newspapers in the most bicycle-friendly cities in the U.S. Those efforts resulted in more than a dozen news stories. We also redesigned the website with SEO and eCommerce conversion best practices. As a result, BikeGlow's website traffic increased by 97%, and the website conversion rate increased by 55%.


Media Coverage


Davis Enterprise
Are we there yet? Give the ‘12 months of Christmas’ a try


San Francisco Chronicle
Bay Biker bloggers tell us what gear they *really* love


Santa Cruz Sentinel
Gift Guide 2011: For the outdoors-lover who has everything


Austin American Statesman
Gifts for fitness buffs


Cape Cod Times
Turn up the safety of evening outdoor workouts with reflective gear


San Jose Examiner
Fitness Gifts: BikeGlow lights the way for cyclists to stay safe at night
BikeGlow founder Chris Cobb on a mission to light up night bikers with neon art