grassrootsPR

PR for National Beard and Moustache Competition

National Beard & Moustache Championships


When Bend, Oregon was chosen to host the first annual National Beard & Moustache Championship, VisitBend reached out to Campbell Consulting to generate publicity. With a short lead time and shared sense of adventure, Campbell Consulting and grassrootsPR joined forces to generate national headlines for 189 beardletes from across the country and around the world.


Despite Bend’s somewhat isolated geography, journalists from Los Angeles Times and ESPN.com made the trip.


  • Los Angeles Times: Bearded & Tschorn: Full results and photos from the 2010 National Beard & Moustache Championships


  • Los Angeles Times: Bearded & Tschorn: California takes 3 of 4 wins at first nationwide facial-hair faceoff


  • Los Angeles Times: Bearded & Tschorn: National beard battle begins with Germany's Willi 'hair pretzel' Chevalier


  • San Francisco Bay Guardian: Beards! Championship-bound, Bay Area beards!


  • San Francisco Bay Guardian: Competitive bearding comes to a town near you


  • SF Weekly: Bay Area Beard Luminary Jack Passion to Host National Facial Hair Championships


  • NBC 6: Letting His Hair Down: Man Hopes 11-Inch Beard Is a Winner


  • WWeek: Bushy League: National Facial Hair Competition Comes to Bend


  • Oregon Live: Beard Team USA National Beard and Moustache Championships in Bend


  • Oregon Live: Beard Team USA National Beard and Moustache Championships in Bend